A simple idea turned start-up, Kitchenwise™ was born with a mission to find the perfect balance between design and utility.  Founded by a merchandiser for a high-end national retail company, Kitchenwise focuses on what the market wants & needs versus chasing the competition.

The WAGIC and Kitchenwise partnership is on track to release several products to the kitchen/housewares market.  The first product out of the gate ise the Skrub™ Knife Cleaner, designed and engineered by WAGIC.  The Skrub Knife Cleaner is designed to safely clean sharp kitchen knives effectively.  The patent-pending, cut resistant design provides a barrier between your palm and the blade while hand washing kitchen knives and other sharp blades.

In addition to the product design work, WAGIC also created the Kitchenwise & Skrub brands, the Kitchenwise website, as well as a video for Kickstarter.


• Services: Ideation, R&D, Industrial Design, Prototyping, Testing, Mechanical Engineering, IP Documentation, Sourcing, Manufacturing, Brand Identity, Graphic Design, Packaging, Video Production & Editing

• Website: www.kitchen-wise.com