WAGIC’s relationships with The Home Depot® and Lowes® began more than 15 years ago with the introduction of our patented hex key torque handle under the Husky® and Kobalt® brands. Previously, the patented design had sold only under WAGIC’s private Allen-Pal® brand.

WAGIC has innovated the hex key category by focusing on usability and ergonomics to create exclusive, patented designs. WAGIC has continued to improve the original, flagship torque handle as well as introduce new products into the assortment. The torque handle was redesigned to add functionality, the hex key holders were given a new twist, and the packaging came out from under a plastic shell to allow users to touch and try the product right in the store.

• Services: Ideation, R&D, Industrial Design, Prototyping, Testing, Mechanical Engineering, IP Documentation, Sourcing, Manufacturing, Graphic Design, Packaging